A few thoughts, musings, ramblings and other things from MediaCom people...

IAG - NRMA

The new IAG campaign we have running which kicked off with the opportunity to win a VW Golf has brought in nearly 22,000 competition entries!

Obviously more importantly sales targets are significantly up too

Super results - well done IAG team

 

Despicable Me launch

On 6th Jan the Despicable Me DVD was released.

A half a million dollar campaign supported this release (big for DVD!!) and the strategy was all about:

'This Minion, own Despicable Me on DVD and Blu Ray and Enjoy it with your minions'. What this meant for comms was as follows:

• This Minion: Dominate the month of January for families and children
• Own on DVD: Out now message, ensure communication is new news from theatrical and has a simple buy message and call to action
• Enjoy it with your minions: Family togetherness targeting

The creative looks super - the escalator panels in particular look fantastic and the added value is great (worth of $232,450 worth of added value)

Well done to Team DVD - Paul, Pip and Naomi

 

Emily

Dell Alienware The Awakening

The Response Group and MBA have teamed up once again for another fantastic Dell campaign.

Having successfully engaged with hardcore gamers with the Alienware Clan Challenge, the team needed to do something big to convince casual gamers to consider the Alienware brand.

The solution was simple...FREE THE GAMER.

A unique partnership with Austereo to drive people to the website www.freethegamer.com.au where entrants are quizzed on what type of gamer they are. People who do this will be entered in to a competition to win the ultimate gaming experience at the Awakening - a special VIP gaming event with celebs in the Austereo rooftop venue.

Check out the website and see what you think.

Stefan

My car is your car!

The new NRMA campaign launched on Sunday night and it is a corker.

It is called 'My car is your car' and it is the first ad using the new brand positioning of 'Experience The Difference'.

The multi channel campaign promotes the amazing NRMA promise that any licensed driver can drive your car if you are covered with NRMA.

I love the new look and feel.

Well done IAG team.

    

Stefan

Dell Design Studio

 In what has been described as the collaboration of the millennia, the Response Group and MBA combined forces to create a series of linked art films to support the launch of Dell's XPS range of laptops.

As part of this campaign, a music partnership with Universal and multi Aria winning artist Washington was brokered.

Watch this space as there's more to come over the next few months.

Check out the vid!

 

  

Volkswagen's Fun Theory

Volkswagen Europe have been running their fantastic fun theory campaign for a while now which has been encouraging 'fun' as a way of changing human behaviour.

As part of the campaign, they encouraged consumers to submit their own 'fun theory' experiment and the winner has just been announced.

The winner was Kevin Richardson and his idea was the Speed Camera Lottery.

It involved a speed camera that registered whether a driver was obeying the speed limit or not and anyone caught speeding would be fined with all the money put into a 'lottery pot'. Anyone who was photographed driving within the speed limit was chosen at random and given a cash prize.

In 3 days 24,857 cars passed the special camera. The average speed before the experiment was 32 km/h. The average speed during the experiment was 25 km/h which is speed reduction of 22%. 

Great idea. Great result. Great fun.

 

Stef

 

The Couch Series...

Stylist/Visionary: Luke Simpson

Photography: Michael Di Natale

Musings of Mal - An update on Gaming

"Unless you've been living in a cave, you've probably been to see "Avatar" by now and are presumably aware that James Cameron's epic has been breaking box office records globally. In Australia, it's now up to $75m, surpassing the previous record set by another Cameron feature "Titianic". Globally, "Avatar" has now grossed  $1.7b and is even at this relatively early stage the 2nd biggest grossing movie of all time (again, after "Titanic", which did $1.8b).

What you may not know is that while all this has being going on, Activisions multi-platform game "Call of Duty Modern Warfare 2" has reached $1b worldwide, which would make it the 5th largest release of all time if it was a movie (just behind "Dark Knight"). This is all a sure sign that the gaming market is a mature one and very much in the mainstream of contemporary entertainment and leisure - worth $2b in Australia in 2009. A couple more stats: 88% of Australian homes have a gaming platform (PC, XBox, Wii, PS3, etc), the average age of a gamer is 30 and 46% of gamers are female.

Here at MediaCom, P&G have conducted a successful in-game advertising (IGA) campaign with great (measured brand) results and we are currently putting together a most excellent and sophisticated campaign for Dell's Alienware brand. Watch this space!"

Mal

Ze race that schtopped ze nation!

Never was there a more beautiful display of raw human athleticism than at the Bruno Lederhosen Race on Tuesday 10^th November at Wynyard Park, Sydney. To celebrate the launch of Bruno on DVD and Blu-Ray, Mediacom worked with Universal, BANG!PR, Zoo Weekly and Austereo, to create an event not to be forgotten (even if you tried!).

 

Live reads on 2DayFM called for people to come down and register to take part in the race for their chance to win a trip for two to LA! All competitors were given fluro yellow lederhosen outfits which they had to wear for the duration of the race to be eligible for the prize. Punters shamelessly flaunted their stuff in their new outfits, posing “seductively” for photos in between doing some token stretches before their ultimate challenge: the human wheel barrow race!

 

 

It was clear that little preparation had been done with many competitors stacking and fumbling their way down the 70m course (much to the amusement of surrounding spectators). Winners from each of the 4 heats then completed the final event: The egg and spoon race.

 

After a quick costume change (competitors now wearing the pink nude suits with sewed on Kugelsacks) the race was on. Eggs flew from spoons as contestants made their mad dash to the finish line, shattering the hopes of some of the contestants. Testosterone levels bubbled over as controversy broke out at the finish line leading to a rematch.

MFA's - Myths Facts and Awards, My First Appearance, More Fun After...

The media industries night of nights - The MFA's - were recently held at the Royal Randwick Race Course in Sydney and I was lucky enough to mooch my way into an invite. Now as an MFA virgin I didn't really know what to expect from the night...I'd heard the stories of boring speeches, drawn out awards and ego stroking, but I'd also heard the tales of booze fuelled embarrassments, pretty ladies and all night benders! Needless to say I had made my mind up on which I was keen for.  With HG Nelson hosting and the vino flowing I was almost sure the latter of my preconceptions was about to unfold infront of me but to my great surprise it didn't. To be honest, it was quite the opposite - Respectful conversation, elbows off tables and polite clapping in all the appropriate places.

After flying through the first half of proceedings,